Insights
Page Speed: The Next Big Thing
Google continues to increse the relevancy of mobile website speed in their ranking algorithm.
WordPress Hacker Attacks Nearly One Million Websites in a Single Week!
This epic fail is the lastest in a long string of WordPress hacking events. Maybe it's time to migrate to something more secure.
ADA Revisited: What about Frivolous Lawsuits?
Yes, it happens. How to take steps to mitigate chances of being a target.
To Bot Or Not To Bot?
Chatbots are changing the way companies engage with customers and clients. Are they right for you?
Web Agency Checklist
How to get from "WTF?" to "YES!" This handy checklist makes the daunting task of selecting a web agency just a little easier.
How Reliable Is Your Website Hosting?
Content is king and design is delicious, but secure and reliable hosting will make or break your website
Selling Alignment Internally Conclusion
Align your Marketing Strategy and Business Goals Series—Part 10 of 10
Determine the Value of an Initiative
Align your Marketing Strategy and Business Goals Series—Part 9 of 10
Which of these Three Approaches to Website Redesign Is Right for Your Firm? Part 3
The Growth-Driven Hybrid Approach
Which of these Three Approaches to Website Redesign Is Right for Your Firm? Part 2
The Growth-Driven Design Approach
Which of these Three Approaches to Website Redesign Is Right for Your Firm? Part 1
The Traditional Website Design Approach
Should US Companies Worry About GDPR (EU General Data Protection Regulation)
As with most things, it depends. But why not comply anyway?
Does the Speed of My Website Really Matter?
In a word: yes. Even a few seconds can radically affect website performance.
Todd Rengel Explains Our Website Design Process
A lot of people ask us: what's involved in making a website. This short video hits the major points.
Blogs: Internal vs. External
The debate rages on: should you host your blog on your site or should it be on a third-party site?
Is Inbound Marketing Right for Your Business?
Your business and inbound marketing: the next dynamic duo?
The Top 5 Pros and Cons of Inbound Content Marketing
As consumers become less and less receptive to older marketing techniques, innovation is necessary. Have we found our answer, or is this a business buzzword, bound to fail?
WordPress Hacked Again - 100,000+ Pages Defaced
Once again, WordPress faceplants. Maybe it's time to consider a more reliable web platform.
Digital Tools and Human Relationships; a conversation with Todd Rengel
In this interview for the Legal Marketing Studio, Todd walks through the expanding potential of websites over the past two decades while reminding us of the need to remain grounded.
Asking Why
Most companies ask What, How (and sometimes Who), but asking Why is a much harder question.
Why SEO is a Bottomless Money Pit (and what to do about it)
You can spend thousands of dollars on SEO firms to increase page rank, but a simple change in Google's search algorithm can wipe out your spend overnight. There is a better way than lighting your money on fire.
Is Social Media Marketing Worth It?
Can you draw a straight line from marketing on social media to your bank account?
(3 of 3)
Social Media Marketing: Hype vs. Reality
Does social media marketing actually work? Short answer: it depends.
(2 of 3)
Social Media: WTF?
People conflate social media marketing with everything from messaging to blogging. Here's some clarity. (series: part 1 of 3)
Wordpress Continues to be the Most Hacked Website Platform on the Planet
Ouch! Luckily, we don't build sites using Wordpress and our platform has never been hacked (knock wood).
Real-Life Security Nightmare - Avoided
D-DoS attacks are on the rise. Here's a story of a near miss that without some quick thinking, could have turned out very badly.
Why Talk Like a Pirate Day?
We here at Animus Rex like to celebrate strange holidays like Talk Like a Pirate day, but there is a method to the madness.
The Impact that Always on SSL will have on Google Page Rank
Google is already using SSL as a minor page ranking signal, but we expect they will start dramatically penalizing sites without SSL within the next 6-12 months. Are you ready?
Website Stats That Will Make Your Jaw Drop
We all know cute cat pictures make the Internet go round, but when it comes to building a case for redesigning your website, these stats will help you drive the point home.
Personalization vs. Content Discovery. Why Content Discovery is Better, Faster and Cheaper
Website personalization is very powerful but can be resource intensive and in extreme cases, a little creepy. Automated content discovery may be a better and cheaper alternative.